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By: Professays Custom Essay and Term Paper Writing Services, Wed Jun 4th, 2008
Rapid growth of importance of Internet in everyday life of every citizen of planet Earth transformed marketing and led to creation of a new branch - viral marketing. Viral marketing is any marketing on the Internet, which involves the transmission of information from one group of users to another. Viral marketing is one of the most effective advertisement methods, which uses the habit of people to share funny and entertaining information with friends and relatives. Although this type of marketing is relatively new, the methods that it uses have a hundred year old history. The essence of these methods consists in creation of certain conditions when company's products and services are actively promoted by the customers. In other words, viral marketing understands the process of "contamination" of customers with products, advertisement etc. in result of which he starts advertising it without noticing that his actions help the development of products/services. At the same time it's a logical explanation of the name of this type of marketing. The recent growth of population of viral marketing can be explained by the rapid development of fast Internet channels that allow users to exchange photos, videos, music and movies. One of the brightest examples of company successfully using viral marketing strategies is Youtube.com - an extremely popular video portal that provides users with the most updated videos on different topics. Another famous example of viral marketing distribution is hotmail.com - one of the first e-mail services, that doesn't limit its activities to e-mail services solely. After having received a free e-mail address, customers start sending invitations to their friends in order to make them use the same service for the sake of commodity, but with this they also help the company to increase its popularity, without any efforts from the side of the company. A growing popularity of web-blogs and online journals (LiveJournal, MySpace) contributes to distribution of viral marketing too. People are inclined to resend interesting messages and invitations to their friends and people in their contact lists. Viral marketing continues to use this concept successfully. About the authors ProfEssays.com Inc has been in writing services field for almost five years. The Company employs a team of more than 300 highly qualified writers and editors who are proficient in their fields of knowledge. On the whole the team of ProfEssays.com Inc is versed in completing custom essays, custom research papers, custom term papers, custom admission essays, custom academic papers, compositions, book reports on marketing, management, globalization, medicine, law, philosophy, literature, history, politics, religion, science, technology, ecology, psychology, sociology, cinematography and other subjects. For more information about new custom writing services, custom essays and term papers please visit our websites www.professays.com or www.hqessays.com.